As part of ICANN's global efforts to raise awareness of, and interest in new gTLDs, all registries are invited to partner with us to develop case studies. These case studies tell the story of a TLD, including its background and business objectives. They are intended for use as educational resources. We will continue to publish new case studies on this webpage on an ongoing basis.
.BANK
Publication Date: 21 November 2016
Registry Quote: .BANK enhances trust in the online financial system by offering a verified, more secure and easily-identifiable location on the Internet for the global banking community and the customers it serves.
View / Download: A4 [PDF, 129 KB], US Letter [PDF, 128 KB]
.BAR
Publication Date: 11 November 2015
Registry Quote: .BAR is a simple and universal way of representing the online home for fun and social engagement.
View / Download: A4 [PDF, 139 KB], US Letter [PDF, 136 KB]
.BERLIN
Publication Date: 13 February 2019
Registry Quote: .BERLIN ties people, companies and organizations to Berlin, the city of freedom. With .BERLIN, anyone can be a Berliner.
View / Download: A4 [PDF, 105 KB], US Letter [PDF, 105 KB]
.BNPPARIBAS
Publication Date: 12 June 2018
Registry Quote: As an international bank, servicing millions of customers and businesses, .BNPPARIBAS provides an additional layer of security that our customers rely on.
View / Download: A4 [PDF, 133 KB], US Letter [PDF, 133 KB]
.BROKER, .CFD, .FOREX, .MARKETS, .TRADING, .SPREADBETTING
Publication Date: 16 May 2016
Registry Quote: Boston Ivy's domains are a unique and innovative way for companies to reach out and make that direct connection with their audience. In the competitive world of financial services, these TLDs are a way to clearly signpost your business and rise above the noise.
View / Download: A4 [PDF, 108 KB], US Letter [PDF, 108 KB]
.BUILD
Publication Date: 18 June 2015
Registry Quote: .BUILD helps others create, innovate and construct their online presence.
View / Download: A4 [PDF, 112 KB], US Letter [PDF, 109 KB]
.CARS, .CAR, .AUTO
Publication Date: 29 September 2016
Registry Quote:.CARS, .CAR, and .AUTO provide automotive businesses around the world with the opportunity to enhance their web presences, strengthen their brands and more effectively market their products and services.
View / Download: A4 [PDF, 107 KB], US Letter [PDF, 105 KB]
.在线,.中文网 ("online" and "website" in Mandarin)
Publication Date: 20 December 2016
Registry Quote:Chinese-language domain names serve a global marketplace for brands, businesses, individuals and any other online venture seeking to utilize a language spoken by more than 23 percent of humanity.
View / Download: A4 [PDF, 274 KB], US Letter [PDF, 273 KB]
.CLUB
Publication Date: 18 June 2015
Registry Quote: .CLUB brings people together – whether it's two or two million, it's about people joining together around an interest or passion.
View / Download: A4 [PDF, 110 KB], US Letter [PDF, 107 KB]
.COLLEGE
Publication Date: 28 September 2015
Registry Quote: .COLLEGE is the platform for people and organizations of all types to come together for a common purpose and a common future.
View / Download: A4 [PDF, 125 KB], US Letter [PDF, 125 KB]
.CLOUD
Publication Date: 28 April 2017
Registry Quote: People have embraced .CLOUD and what it stands for – from online services to literal and creative interpretations, .CLOUD is available to any brand or person looking for a modern domain.
View / Download: A4 [PDF, 126 KB], US Letter [PDF, 124 KB]
.ОНЛАЙН ("Online" in Cyrillic)
Publication Date: 28 September 2015
Registry Quote: .CYRILLIC provides choice and opportunity for people across the Cyrillic world to create websites in their native language.
View / Download: A4 [PDF, 160 KB], US Letter [PDF, 157 KB]
.EARTH
Publication Date: 14 July 2016
Registry Quote: .EARTH creates a unified space on the Internet where individuals and organizations can work together to solve our planet's most pressing issues.
View / Download: A4 [PDF, 122 KB], US Letter [PDF, 120 KB]
.ECO
Publication Date: 12 June 2018
Registry Quote: .ECO is fast becoming a powerful source of credible environmental information online.
View / Download: A4 [PDF, 129 KB], US Letter [PDF, 129 KB]
.EUS
Publication Date: 21 November 2016
Registry Quote: Having our own gTLD has given the Basque language a bigger and stronger presence on the Internet, and that's important for a small cultural community like ours.
View / Download: A4 [PDF, 85 KB], US Letter [PDF, 84 KB]
.FROGANS
Publication Date: 26 January 2017
Registry Quote: The use of .FROGANS adheres to ICANN's principles for keeping the Internet secure, stable and interoperable, while encouraging more innovation.
View / Download: A4 [PDF, 120 KB], US Letter [PDF, 118 KB]
.GENT
Publication Date: 27 January 2017
Registry Quote: .GENT is proving to be quite popular with the local Gent community, as it offers an effective way to align one's online presence with a city that is known for its start-up ecosystem.
View / Download: A4 [PDF, 131 KB], US Letter [PDF, 129 KB]
.GLOBAL
Publication Date: 18 June 2015
Registry Quote: .GLOBAL provides instant, worldwide recognition for brands with a borderless strategy, whatever their size.
View / Download: A4 [PDF, 103 KB], US Letter [PDF, 101 KB]
.HAMBURG
Publication Date: 28 September 2015
Registry Quote: .HAMBURG creates an instant connection between the city and the metropolitan region of Hamburg and its digital identity.
View / Download: A4 [PDF, 103 KB], US Letter [PDF, 103 KB]
.HEALTH
Publication Date: 25 July 2019
Registry Quote: Today's digital health landscape can be confusing for consumers. .health provides an immediately recognizable extension for people looking online for health-related content.
View / Download: A4 [PDF, 129 KB], US Letter [PDF, 129 KB]
.INC
Publication Date: 28 January 2020
Registry Quote: Many businesses around the world are incorporated for purposes of protecting personal assets. .inc offers a domain that is recognizable, professional and in many cases is the exact match to a company's full name.
View / Download: A4 [PDF, 148 KB], US Letter [PDF, 148 KB]
.INK
Publication Date: 6 August 2015
Registry Quote: .INK is about expression – whether your passion is art, writing or print, .INK can help tell your creative story.
View / Download: A4 [PDF, 94 KB], US Letter [PDF, 92 KB]
.KOELN/.COLOGNE
Publication Date: 28 September 2015
Registry Quote: Whether visiting .KOELN or .COLOGNE, the TLD immediately signifies a connection to the great city of Cologne, Germany.
View / Download: A4 [PDF, 98 KB], US Letter [PDF, 95 KB]
.KRED
Publication Date: 22 August 2017
Registry Quote: .KRED lets influencers identify themselves online both before and after the dot. It also allows them to connect with each other.
View / Download: A4 [PDF, 122 KB]
.LONDON
Publication Date: 21 October 2016
Registry Quote: .LONDON is the city's own unique domain name, empowering businesses and individuals to benefit from an association with the world-renowned London brand.
View/Download: A4 [PDF, 125 KB], US Letter [PDF, 124 KB]
.LTDA
Publication Date: 29 March 2016
Registry Quote: .LTDA is a perfect fit for Latin American companies that have chosen 'Ltda.' as their legal form.
View/Download: A4 [PDF, 126 KB], US Letter [PDF, 125 KB]
.MOE
Publication Date: 22 July 2014
Registry Quote: The idea that .MOE is to create a namespace that serves as a digital identity for self-described geeks and 'otakus' around the world.
View/Download: A4 [PDF, 99 KB], US Letter [PDF, 97 KB]
.NEUSTAR
Publication Date: 21 May 2018
Registry Quote: "Creating trusted interactions in a connected world remains paramount to growing and guarding any organization. Our customers benefit from the secure, streamlined experiences that we are able to provide with .neustar at the helm."
View / Download: A4 [PDF, 553 KB], US Letter [PDF, 551 KB]
.NYC
Publication Date: 8 October 2014
Registry Quote: "New Yorkers are constantly innovating and putting this great city on the digital map," said Mayor Bill de Blasio.
View/Download: A4 [PDF, 102 KB], US Letter [PDF, 100 KB]
.NGO/ .ONG
Publication Date: 27 May 2016
Registry Quote: .NGO/.ONG helps non-governmental organizations create clear visibility for their causes worldwide, enhance their credibility and stand out in a crowded web space.
View/Download: A4 [PDF, 122 KB], US Letter [PDF, 121 KB]
.ORGANIC
Publication Date: 6 August 2015
Registry Quote: .ORGANIC sets the true organic entities apart and gives consumers a direct and easy way to find them online.
View / Download: A4 [PDF, 145 KB], US Letter [PDF, 143 KB]
.PHYSIO
Publication Date: 28 September 2015
Registry Quote: .PHYSIO has the power to connect the physiotherapy and physical therapy profession enhancing recognition by and of the community.
View / Download: A4 [PDF, 98 KB], US Letter [PDF, 96 KB]
.REALTOR
Publication Date: 6 August 2015
Registry Quote: REALTOR® is a unique, well-understood term that translates to trust in the real estate market. With .REALTOR, that trust is now established online.
View / Download: A4 [PDF, 98 KB], US Letter [PDF, 95 KB]
.RENT
Publication Date: 15 September 2016
Registry Quote: With the global sharing economy projected to reach $335 billion USD by 2025, .RENT is a new way to generate leads and close deals in one of the world's largest industries.
View / Download: A4 [PDF, 93 KB], US Letter [PDF, 92 KB]
.REST
Publication Date: 18 June 2015
Registry Quote: .REST is for every restaurant. It's short, easy to remember and recognized all over the world.
View / Download: A4 [PDF, 118 KB], US Letter [PDF, 116 KB]
.RIO
Publication Date: 29 July 2016
Registry Quote: Citizens of Rio de Janeiro have a strong sense of pride in their city, and the .RIO domain allows them to demonstrate their connection with the city to the rest of the world.
View / Download: A4 [PDF, 96 KB], US Letter [PDF, 94 KB]
.手机 (xn--kput3i)
Publication Date: 22 August 2017
Registry Quote: For businesses, the ability to directly target their audience in their native language represents a great opportunity for search optimization and expanding markets. For non-commercial registrants, they will have an affordable place to register names on any topic or subject.
View / Download: A4 [PDF, 161 KB]
.SECURITY, .PROTECTION
Publication Date: 15 September 2016
Registry Quote: .SECURITY and .PROTECTION give businesses worldwide a trusted namespace with advanced security requirements, helping to ensure consumer confidence in their products and services.
View / Download: A4 [PDF, 97 KB], US Letter [PDF, 95 KB]
.SEX
Publication Date: 2 August 2016
Registry Quote: .SEX has a universal appeal and pre-existing awareness, which enables brands, companies and organizations from across the globe to efficiently and immediately reach their target audiences.
View / Download: A4 [PDF, 127 KB], US Letter [PDF, 125 KB]
.SHIKSHA
Publication Date: 3 September 2019
Registry Quote: India is one of the world's largest education markets. .SHIKSHA helps people identify organizations on the Internet that are learning-related and tailored to an Indian audience.
View / Download: A4 [PDF, 110 KB], US Letter [PDF, 110 KB]
.SKY
Publication Date: 1 April 2016
Registry Quote: The .SKY domain will help enable Europe's leading entertainment company (Sky) to maximise its 'Believe in Better' vision in a digital world.
View / Download: A4 [PDF, 98 KB], US Letter [PDF, 98 KB]
.SRL
Publication Date: 26 October 2015
Registry Quote: Every S.R.L. (Limited Liability Company) should have a .SRL domain!
View / Download: A4 [PDF, 94 KB], US Letter [PDF, 92 KB]
.THEATRE
Publication Date: 22 September 2016
Registry Quote: From artists and performers showcasing their craft to playhouses looking to promote shows and provide show times, .THEATRE is an international stage for any audience.
View / Download: A4 [PDF, 96 KB], US Letter [PDF, 94 KB]
.TOP
Publication Date: 28 September 2015
Registry Quote: .TOP is short, memorable and helps companies or individuals stand out as the 'top' or 'best' brand in their industry.
View / Download: A4 [PDF, 462 KB], US Letter [PDF, 460 KB]
.VOTE / .VOTO
Publication Date: 22 December 2015
Registry Quote: Voters can trust .VOTE and .VOTO, the easy-to-remember online destinations for voter information.
View / Download: A4 [PDF, 100 KB], US Letter [PDF, 99 KB]
.WANG
Publication Date: 18 June 2015
Registry Quote: .WANG is uniquely Chinese, and has the ability to tap directly into the Chinese market.
View / Download: A4 [PDF, 135 KB], US Letter [PDF, 132 KB]
.WEBSITE
Publication Date: 28 September 2015
Registry Quote: .WEBSITE provides a blank canvas for Internet innovation and is open to all languages, geographies and industries.
View / Download: A4 [PDF, 106 KB], US Letter [PDF, 105 KB]
.WIEN
Publication Date: 28 September 2015
Registry Quote: .WIEN provides an online identity for all people living, working or connected to beautiful Vienna, Austria.
View / Download: A4 [PDF, 130 KB], US Letter [PDF, 128 KB]
.XYZ
Publication Date: 6 August 2015
Registry Quote: .XYZ lets the user determine exactly what their domain represents – it's for every website, everywhere.
View / Download: A4 [PDF, 98 KB], US Letter [PDF, 98 KB]
