As part of ICANN's global efforts to raise awareness of, and interest in new gTLDs, all registries are invited to partner with us to develop case studies. These case studies tell the story of a TLD, including its background and business objectives. They are intended for use as educational resources. We will continue to publish new case studies on this webpage on an ongoing basis.
.BANK
Publication Date: 21 November 2016
Registry Quote: .BANK enhances trust in the online financial system by offering a verified, more secure and easily-identifiable location on the Internet for the global banking community and the customers it serves.
View / Download: A4 [PDF, 129 KB], US Letter [PDF, 128 KB]
.BROKER, .CFD, .FOREX, .MARKETS, .TRADING, .SPREADBETTING
Publication Date: 16 May 2016
Registry Quote: Boston Ivy's domains are a unique and innovative way for companies to reach out and make that direct connection with their audience. In the competitive world of financial services, these TLDs are a way to clearly signpost your business and rise above the noise.
View / Download: A4 [PDF, 108 KB], US Letter [PDF, 108 KB]
.CARS, .CAR, .AUTO
Publication Date: 29 September 2016
Registry Quote:.CARS, .CAR, and .AUTO provide automotive businesses around the world with the opportunity to enhance their web presences, strengthen their brands and more effectively market their products and services.
View / Download: A4 [PDF, 107 KB], US Letter [PDF, 105 KB]
.CEO
Publication Date: 22 August 2017
Registry Quote: .CEO lets today's business leaders immediately identify themselves online and instantly communicate their executive experience and leadership. It also provides a peer-to-peer network for CEOs, executives and entrepreneurs to connect with each other regardless of where they are in the world.
View / Download: A4 [PDF, 120 KB]
.在线,.中文网 ("online" and "website" in Mandarin)
Publication Date: 20 December 2016
Registry Quote:Chinese-language domain names serve a global marketplace for brands, businesses, individuals and any other online venture seeking to utilize a language spoken by more than 23 percent of humanity.
View / Download: A4 [PDF, 274 KB], US Letter [PDF, 273 KB]
.KRED
Publication Date: 22 August 2017
Registry Quote: .KRED lets influencers identify themselves online both before and after the dot. It also allows them to connect with each other.
View / Download: A4 [PDF, 122 KB]
.NEUSTAR
Publication Date: 21 May 2018
Registry Quote: "Creating trusted interactions in a connected world remains paramount to growing and guarding any organization. Our customers benefit from the secure, streamlined experiences that we are able to provide with .neustar at the helm."
View / Download: A4 [PDF, 553 KB], US Letter [PDF, 551 KB]
.手机 (xn--kput3i)
Publication Date: 22 August 2017
Registry Quote: For businesses, the ability to directly target their audience in their native language represents a great opportunity for search optimization and expanding markets. For non-commercial registrants, they will have an affordable place to register names on any topic or subject.
View / Download: A4 [PDF, 161 KB]
.SECURITY, .PROTECTION
Publication Date: 15 September 2016
Registry Quote: .SECURITY and .PROTECTION give businesses worldwide a trusted namespace with advanced security requirements, helping to ensure consumer confidence in their products and services.
View / Download: A4 [PDF, 97 KB], US Letter [PDF, 95 KB]
