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Ask the Experts: Product and Marketing

Ask the Experts: What's My Greatest Challenge? Product and Marketing

The "Ask the Experts" series of videos was created for busy viewers seriously considering the challenge of starting a new generic top-level domain (gTLD). Running a new gTLD actually means operating an Internet registry. In this series, CEOs from existing registries share what they wish they had known as they began – but instead, had to learn from hard-won experience.

In this episode, the experts weigh in on the challenges of keeping abreast of the competition and the pace of innovation.