Overview: Get Ready for the Next Big .Thing

If you are wondering whether your organization should apply to operate a new generic top-level domain (gTLD), but you’re not quite sure what that implies, this video offers a starting point. In a handful of minutes, it describes what new gTLDs are (and are not), what it means to apply for one, and some initial reasons why your organization would – and would not – seek to apply. Intended for potential applicants.