Getting Ready for New gTLDs

Getting Ready: Understanding the Applicant Guidebook Questionnaire

Applying for a new generic top-level domain (gTLD) involves filling out a form that poses 50 questions. The questions are substantive, involved, and perhaps not always self-explanatory. This recording of a 75-minute session from the ICANN meeting in Singapore, June 2011, puts experts to work explaining for you the intent behind the questions, what constitutes a "good" answer, and which responses weigh the heaviest. Essential viewing for any organization intending to apply for a new gTLD.