As part of ICANN's global program to raise awareness and interest in all of the New gTLDs, we invited all New gTLD applicants to participate in a series of recorded interviews. The short videos provide insight into the individual story of a TLD, or portfolio of TLDs, the inspiration behind it and how they see it being used.
Videos will be shared on an ongoing basis.
"People using (.healthy) will find it easy to identify really, healthy lifestyle products and services."
"We could use this New gTLD program to make .TICKETS into an authenticated safe space for tickets."
"The Ski Community is a very old community of around 110 million skiers who are passionate and are using the Internet more and more."
"With .MUSIC the goal was to create a safehaven so the artists can benefit and also fans will know that if they visit a .MUSIC site it's authentic."
"For example, Mary and John have MaryandJohn.wed. The special nature of the wedding, to us, means that maybe the next Mary and John can have MaryandJohn.wed as well."
"Success to me is where people using wiki technology will do a better job melding their thoughts together. "
"I'm looking to present an option or an opportunity to the new internet user."
"Our broadest objective is to contribute to the normalization of our language, Galician, which is spoken by more than three million people."
"I've used the Internet around the world and I've seen that there's definitely demand, there's going to be an incendiary take up of these over the next ten years."
"Our string is .LUXURY and [this string] is for every participant in the luxury industry. It's for brands, it's for retailers, it's for consumers, it's for experts, it will bring together all of those parties in one digital platform."
"Donuts applied for 307 new GTLDs. We started with a list of 3,000 and whittled it down over a period of time to 307."
"We want them to have a great identity just to be able to communicate better with their consumers. At the end of the day we all eat at restaurants."
"The word club has a unique inherent marketing value because it's used the same throughout the world so the word club is spelled and means the same all over the world so we're very excited about the opportunity for that as a global brand."
"Our inspiration is our own environmental backgrounds and the connection between the nature of the environmental community, which is very multistakeholder, coming together to work on environmental issues."
"The idea of .SECURE is to take a lot of the different kinds of concerns that consumers have about safety and trusting the Internet and collapse it all into one easy security experience."
"Our mission statement is to make the bible available to every person in a language and format that they can understand and afford so that all may experience its life changing message."
"For us it has been an amazing journey to use the global infrastructure that is the DNS to tackle the global humanitarian challenge that is HIV. And we will continue to do so."
""Sports teams have colors; [players] have colors that they like; everybody has a favorite color, so we thought, 'Why not try and see what colors could do?' We applied for several different colors, but one of the best is probably .PINK"
".SHABAKA will be the Arabic internet for the Arabic speaking community. The internet in Arabic is referred to as 'Shabaka Internet' and the Shabaka is instantly recognized by all Arabic speakers."
"We love London. It's a world capital, it's a capital finance, it's one of the world's most visited cities and we think that it would make a fantastic top level domain."
"When thinking about what generations are interested in registering an xyz name the first thing that comes to mind is generation X, generation Y and generation Z. We are the xyz generation."
"Menu is a universal term and we want to be able to spread the news of .MENU around the world."
"The inspiration behind .SCIENCE is that almost everybody in the world is a scientist. Whether you're a child discovering things or you're a seasoned professional scientist furthering the advancements of science."